Social Content Marketing

Social Content Marketing

Brand awareness / recognition | ROI in the long run |


How does social media copy differ from content in general? Well, the keyword is social in this respect. Whilst your website may have content that is specific to products and services, your blog may have content on there that is more ‘social’ and by this I mean share able & reachable. If you’re a user of social media, you may well have shared something with your friends/contacts that you think would be of interest to them, either that you sourced yourself or that was shared with you by someone else. This viral effect is basically the ultimate goal of social content. Imagine there’s a page on your site/blog that is passed around your friends, to their friends and on to the wider world – your site traffic would hit the roof!

Social Content Marketing Proof

Creating this share able & reachable content is a particular skill. Whilst it needs to create awareness of your company and its services, it can’t be a blatant advert (who would want to share that??) and needs to pique interest in a wide range of people. Useful, informative, witty or moving – these are the elements that will get your message to the world and as you can imagine, it’s not the easiest skill to apply when your company sells buckets or copper piping.

Not every post is going to set the world ablaze but maintain a steady flow of social content and your web traffic and potential customers will grow.

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Features Small Visibility


Mid Visibility


Brand Visibility


Industry research checkbox checkbox checkbox
Topic research - checkbox checkbox
Data analysis - checkbox checkbox
Facebook promotion checkbox checkbox checkbox
Facebook best practices implementation checkbox checkbox checkbox
Facebook page content additions checkbox checkbox checkbox
Twitter promotion checkbox checkbox checkbox
Twitter best practices implementation checkbox checkbox checkbox
Twitter content additions checkbox checkbox checkbox
LinkedIn promotion - checkbox checkbox
LinkedIn best practices implementation - checkbox checkbox
LinkedIn content additions - checkbox checkbox
Google +1 promotion - checkbox checkbox
Google +1 best practices implementation - checkbox checkbox
Google +1 content additions - checkbox checkbox
Digg promotion checkbox checkbox checkbox
Digg best practices implementation checkbox checkbox checkbox
Digg content additions checkbox checkbox checkbox
StumbleUpon promotion - - checkbox
StumbleUpon best practices implementation - - checkbox
StumbleUpon content additions - - checkbox
Reddit promotion - - checkbox
Reddit best practices implementation - - checkbox
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Pinterest promotion - - checkbox
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Pinterest content additions - - checkbox
Minimum impressions 10000 30000 50000
Minimum visitors 3000 7000 10000
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Campaign Duration 30 Days 60 Days 90 Days