Facebook Finally Gets Hashtags: 10 Smart Ways to Help B2B Marketers
A hashtag blends together specific topics into a single thread to make it easier to follow what’s being said about it by different users. Hashtags can help your business get noticed by putting your posts in the stream of what’s being said and bringing you together with other people that are talking about the same thing as you are.
The potential use of Facebook hashtags is endless. Here are 12 smart ways to start optimizing your Facebook posts with hashtags:
Using Hashtags For Businesses
1. Know Your Audience
Find out what hashtags people use to discuss topics in your niche and simply listen. Browsing through hashtags allows you to see people’s content and also the comments of others. It helps you know what topics are trending, what others are thinking aboutand gauge whether sentiment is positive or negative regarding certain.
To further discover trending hashtags checkout the interactive tool at hashtagify.me.
2. Promote Your Campaigns
Promote a contest or campaign by including hashtags to every promotional post, so people who are searching for the same hashtags to find your contest or campaign and interact with it. Also, compelling your audience to take photos and upload them with a hashtag is another cool way to raise morebuzz and engagementfor your business.
3. Be Consistent In Your Communications
If you are using hashtags in a marketing campaign on Twitter or Instagram, start including the same hashtags in your Facebook posts. This makes it easier to broadcast a consistent, cohesive message across all social outlets.
4. Leverage Hashtag URLs
Every hashtag on Facebook has its own unique URL (https://www.facebook.com/hashtag/yourkeyword). Use it to save your hashtag searches, to keep an eye on the ones you’re interested in, or share the Facebook URL to get readers to join conversations on specific topics.
5. Engage Your Fans
Using niche keywords as hashtags will keep your existing fans engaged and will provide them a tool to help share your content. Encouraging your audience to use and share specific hashtags will be critical if you want to spread your message to other highly targeted customers.
6. Significant SEO Benefits
Currently, when people look up a #hashtag for a business, celebrity or brand, Twitter results will be the first ones listed. However, neither Twitter nor Google+ has the ability to get the same level of details from their users as Facebook does.
Adding #hashtags to your posts could lead to more traffic toyour Fan page and place yourself more easily into a wider pool of consumers. Not to mention the increased chances for generating or participating in exciting conversations with prospective clients.
Using Hashtags For Personal Branding & Posts
7. Discover New Trends
Once you discover a popular hashtag that’s related to your niche, use it in your updates. This will enable you to create more exposure for your posts. If you don’t know what some hashtags mean, you can look them up at Tagdef.com and use the ones related to your niche. What the Trend is a useful service that makes it easy to discover trending hashtags.
Wanna talk about the recent BET Awards? Simply enter #betawards2013 into the search bar and dive into the live streams of news and updates.
8. Review Your Privacy Settings
Belowthe status update you will see a small toggle that allows you to select the level of privacy for your posts (e.g. friends, friends of friends, public). If you share content with your friends only and you include a hashtag, then only friends can see your content that appears in hashtag searches.Even when your friends include hashtags in their comments on your friends-only posts, your content will remain private and will only be visible to the users you’ve shared it with.
Using Hashtags For Groups
9. Make Your Posts Searchable
Hashtags categorize posts and make them searchable even in private Groups. Use #keywords so more people can find your posts within a Group. For example, when you post a picture of a silver bracelet you made, you could add #SilverBracelet #Handmade to the post.
10. Be Active During Events
Creating a custom hashtag for your event (e.g. fundraising, seminar, handmade trade, etc.) and sharing it with attendees is a great way of increasing your brand’s buzz online. This can often help boost the number of Fans on your Facebook page and traffic back to your site.
Hashtags are a great way to build community around subjects related to your business.They provide a way to centralize and contextualize conversations and keep your fans connected.Ultimately, your goal for using hashtags is to expand your reach and strengthen your authority in your niche.
Two key pointers to keep in mind:
- Capitalize the first letter of each keyword in a phrase (e.g. #InternetMarketingTips)
- Don’t use more than 1 or 2 hashtags per post, otherwise you’ll seem spammy and be ignored.
Have you used hashtags in your Facebook campaigns? Do you use them more for search or do you also include them in your posts? We’d love to hear your thoughts and recommendations, so leave your comments in the section below.
Sunita Biddu is an Internet Marketer who loves to help businesses, entrepreneurs & startups with proven SEO and social media strategies and grow their business revenues and reputation online. She loves dancing salsa, writing on her blog and play with her cooking skills when not working on marketing campaigns.