Announcing: Local Search Ranking Factors Results

Announcing: Local Search Ranking Factors Results
2013 Local Search Ranking Factors - Copy
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The Survey – Ranking Factors

  • Place Page Signals
  • External Loc.Signals
  • On-Page Signals
  • Link Signals
  • Review Signals
  • Social Signals
  • Behavioral/Mob. Signals

I. General Ranking Factors

In this section, I asked participants to identify the influence of eight thematic clusters of ranking factors across the three primary types of Local results (localized organic, pack/carousel, and maps) for both desktop and mobile searches. In each case, they assigned a percentage of influence to all eight thematic clusters, totaling 100%. Businesses consistently ranked behind their competition in each of these types of results can use this section to prioritize their marketing efforts by theme.

II. Negative Ranking Factors

In this section, I asked the experts to rank 30 negative factors in order of most damaging to most benign.

The following factors received no votes any of the survey respondents. Source: Moz.com

Announcing: Local Search Ranking Factors Results

by inboudvisibility.

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Aravinth is Co-Founder for @IVdotcom. He has worked for several international, national and regional clients and received a Master's Degree, Internet Marketing from the Full Sail University.
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